Never Say Never – Not Just a Justin Bieber Song

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“Never Say Never” was coined by Charles Dickens in his 1837 Pickwick Papers.

Gloria Swanson lived by the phrase and re-released it to Western main stream in 1899, when she said:
“Never say never, for if you live long enough, chances are you will not be
able to abide by its restrictions. Never is a long, undependable time, and
life is too full of rich possibilities to have restrictions placed upon
it.”

Over a hundred years later, in 2011 Justin Bieber hinged movie success and released hit song, Never Say Never:
“I will never say never! (I will fight)
I will fight till forever! (make it right)
Whenever you knock me down
I will not stay on the ground
Pick it up
Pick it up
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Pick it up, up, up
And never say never”

I was jogging on Sunday and the words almost stopped me in my tracks, but my dog wouldn’t allow that.

Never Say Never!!! O.K.! I thought, O.K!!

The same circumstances come to us over and over again for one reason, so we can handle them differently. They don’t come back so we can walk away; they come back so we can face them.

Having worked with executives and freelance consultants for a lot of my career, the one thing that puts leaders on the map is problem solving. The ability to look at recurrences as unique circumstances. The confidence to pull from previous experiences without repetition. Call it innovation, evolution, creativity what you will.

If I take anything away from my jog and this phrase that has inspired poetry, song and reflection, it would be this.

Never means Not Ever, which is impossible in fluid reality. In a world where everything around us is constantly changing you’re really better off “Never Saying Never” and having the faith to face familiar situations as though they were new.

Take that to where you live, work and play. See where it gets you.

Written by

I am the founder of i-identify inc., a Toronto-based recruiting company, founded in 2013. My research uncovers full-time, interim and contract professionals who are leaders in their respective fields. My early work was focused on the emerging tech - sector, and later expanded into retail and consumer packaged goods technologies. In the past five to six years I have broadened my expertise to include Canada's public and not-for-profit sectors, working on assignments as far north as Iqaluit, uncovering talent as senior as Deputy Ministers, Commissioners and executives at the C level. I've become a search generalist who specializes in identifying great talent.

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